Studio C was developed while on a soul-searching trip to Vancouver, BC in 2023 as I was soon graduating college and did not have a full-time marketing job lined up. I was using this trip to figure out what would really make me happy in this one life I have to live. Cafés have always been a place of inspiration and calm for me, so every morning I sat at the same vibey café reading, writing, and playing around on Canva. Throughout my adult life, I have pursued various creative endeavours like podcasting and writing which I did just for the love of the craft and no monetization. So while in Vancouver, I developed Studio Curative as a platform to house all my creative projects in one place and share them with my like-minded community. But having always had the entrepreneurial buzz in the back of my mind, I quickly became inspired to turn Studio Curative into a brand and hop into a brand new world, the world of freelancing.

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The name Studio Curative came naturally to me. At the time of creating the brand, I was living in a very tiny downtown condo that was technically a one-bedroom, but the bedroom door didn’t close because the bed was too big. I thought of it more like a studio apartment and everyone referred to it as such, and it was in this space that I started feeling inspired to create again after years of losing my creative desire. Only now, I wasn’t just creating. I was curating (intentionally, thoughtfully creating) content for brands.

 

I have always felt inspired and at home in cafés. I love the buzzing of chatter, jazzy café music, and of course, coffee and treats. I wanted to bring my love for the atmosphere and a nod to developing Studio Curative in a cozy Vancouver café to my brand in the form of colour. That’s why you will see warm shades of brown across my platforms with a pop of peach which is a colour I have always loved and been drawn to.